| Building Leadership Brands by Design
Timeless Principles That Companies Can Embrace to Establish Powerful and Enduring Brands
Jerry Kathman, President/CEO, LPK, Inc.
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| Jerry Kathman |
Why are some brands more successful than others? How is it that some brands can extend themselves around the world as well as into other product categories while others fail? Are brand life cycles inevitable or do brand builders make choices that determine their destiny?
After thirty years of partnering with varied clients such as Procter & Gamble, Kellogg, and Samsung, Jerry Kathman has observed commonalities among leadership brands. Mr. Kathman has identified four principles that brands need to embrace in order to achieve and maintain global leadership status.
These principles have served a spectrum of brands in the LPK caseload. Leadership brands work against a well articulated and inculcated brand strategy. That brand strategy fully leverages the power of design. Further, a leadership brand establishes a culture of innovation and most importantly, connects emotionally with consumers.
The result for a leadership brand is a winning proposition that the market readily understands embraces and rewards.
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