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Featured
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From OEM to ODM: The OSIM Experience
Kia Tong Tan, Chief Technology Officer, OSIM International Ltd.
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| Kia Tong Tan |
OSIM started as a trader of household products. Business grew steadily, and the OSIM brand was created, with products initially marketed and sold on an OEM basis. The number of outlets and international presence grew significantly in tandem with the number of products. Today, OSIM designs many of the products from massage chairs, portable massages, treadmills, air purifiers, to the smallest massager, the massage pen. This presentation covers OSIM's evolution from OEM to ODM.
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