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Thursday, November 16
The forum will open at the German Design Council with a case study
presentation by BRAUN and case study author, Dr. Karen Freeze, on
Thursday afternoon followed by a discussion on topics and processes
for future case studies. That evening there will be a reception
and dinner at the Braun headquarters in Kronberg.
Friday, November 17
On Friday morning Keynote Speaker, Ron Sanchez, Professor
of Strategy and Technology Management at International Institute
for Management Development, Lausanne, Switzerland will share the
latest “state of the art” concepts on knowledge management.
Discussion will follow on how these knowledge management concepts
relate to design management, as well as an overview on the forum’s
Tutorial sessions by Affiliate Prof. Jean-Claude Tarondeau,
of the ESSEC Business School in France.
Saturday, November 18
The Saturday morning program features a presentation by Julie
Hertenstein and Margorie Platt, Associate Professors
at Northeastern University on measuring design and a related literature
review session, specifically dealing with design and national competiveness
and design and business performance; as well as a second case study
presentation.
Presentations
The afternoon presentations both Friday and Saturday will be held
at the congress center of the Deutsche Bibliothek and are organized
as parallel, sequential 90-minute sessions, arranged around common
themes allowing more interaction of researchers in similar fields.
Thirty-eight papers have been selected to be presented in six topic
areas:
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Knowledge Management and Organizational Learning
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Design and New Product Development
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Design and Consumer Research
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Design and R&D, Technology Development and Innovation
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Design and Brand Management
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Design and Strategy and Society
Ten of these papers will be selected for the 2nd edition of the
“Design Management Journal” Academic Review.
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