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November 29, 2006
Seoul, Korea
Co-Sponsored by
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Design and Brand Management
Society
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Institute for Industrial
Policy Studies—Brand Management Institute
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Following the first highly successful conference in Seoul in 2004,
DMI, DBMS and IPS-BMI are pleased to announce the second international
conference in Seoul dedicated to promoting the importance of design
management. Once again, three organizations from different nations
are joining forces to promote a single mission of raising the awareness
of the importance of brand and design management within corporations.
The Conference on Strategic Innovation and Creativity
in Design Management will be a forum for exchanges of ideas and
best practices among participants from around the world, and the
conference proceedings and results will help participants better
understand ways to manage the design management and innovation process.
The conference will feature papers and presentations addressing
the overarching theme of innovation and creativity in design management,
including those focused on theory-building and empirical research
as well as case studies.
Individuals from businesses, government agencies,
academia, or other parties are all invited to attend this event.
The program will comprise a keynote presentation, panel discussions
with key opinion-formers in the field, program tracks, and poster
sessions.
Registration information
Hotel Information
Program Co-Chairs:
Dr. Thomas Lockwood
President, Design Management Institute
Prof. Jong-Seo Park
President, Design and Brand Management Society
Prof. Cheol-Ho Shin
Vice Chairman, The Institute for Industrial Policy Studies
Program Tracks:
Sessions will include papers and poster presentations in five tracks.
A: Design and Brand Management in Different Contexts
e-business brand and design management User interface design and branding Brand and design management in virtual organizations Brand and design management in retailing Brand and design management in the hotel and entertainment industries
B: Brand and Design Management and Company Performance
Brand and design management and shareholder value Mass customization and 'luxury for the masses': implications for brand and design management Designing intangibles Designing sensorial brands The role of brand and design management in innovation and new product development The economics of aesthetics Managing change through corporate identity
C: The Role of Organizational Structure in Brand and Design Management
Integrating brand and design management within corporations The role of independent consultancies in brand and design management Designers as entrepreneurs Modular architecture and new production systems Environmental design and the brand
D: The Brand and Design Management Process
The brand and design management process Brand and design management evaluation systems Researching the customer brand experience The concept of customer branding
E: International Issues in Brand and Design Management
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Ethno-design and anthropology in brand and design management
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The design of country brands
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Ethnicity in brand and design management
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Brand and design management in Asia, Europe and America
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The impact of geographical clusters in Asia on design and brand
management
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Creating meaningful brands in Asia for international markets
Scientific Committee Chairs:
Prof. Rieple, Alison (email: a.rieple@westminster.ac.uk)
Professor of Strategic Management,
University of Westminster,
Harrow Business School,
London, UK
Prof. Kim, Jai-Beom, (e-mail: dreamier17@yahoo.com.au)
Associate Professor
SKK Business School
Sungkyunkwan University
Seoul, Korea
Prof. Na, Woon-bong (e-mail: wbna@khu.ac.kr )
Professor, Kyung Hee University
College of Management and International Relations
Department of Business Administration
Seoul, Korea
View
the Call for Papers (The deadline has now passed for submissions)
Venue Information
The International Conference on Strategic Innovation and Creativity in Brand & Design Management will be held at SSIT (Seoul School of Integrated Science & Technologies).
Seoul School of Integrated Science & Technologies
67-7 Daehyun-Dong, Seodaemun-Gu
Seoul, Korea
The nearest Subway Station is Ewha Womans University subway station.
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