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Cape Cod Conference
 

•  Program

 

 

 

Design-Based Leadership in the 21st Century

Keynote Speakers

Raymond Turner, Group Design; Director BAA plc

Design and Business: Who Calls the Shots

 

Ron Sanchez, Professor of Strategy & Technology Management International Institute for Management Development (IMD)

From Ideas to Strategy: Managing the Five Learning Cycles of the Competent Organization

 

Featured Speakers

Frans Joziasse, Principal, Park the Design Strategists

The Role of Design Management in Strategic Alliances, Mergers and Acquisitions

 

David Muyres, Vice President, Design and Consumer Research, Johnson Controls

and

Han Hendriks, Design Manager, Customer Studios Europe, Johnson Controls

Seeing the Possibilities-The Emerging Role of Design Within an Automotive Supplier

 

Marie-Claude Peyrache, Group Vice President Corporate Communications, France Telecom

and

Aaron Levin, Creative Director, Landor Paris

France Telecom-Branding to Promote Close Relations

 

Mario Trimarchi, Principal, FRAGILE

Poste Italiane: Designing the Corporate Vision

 

Special Feature-

Design-Based Leadership in the Digital Environment

Carol Moore, e-Business Services Advisory Executive IBM

Beyond the PC: Branding in a Wireless World

 

Thomas Müller, Vice President, Experience Design, Razorfish

Useful, Usable, Desirable-Case Studies of Charles Schwab and Giorgio Armani

 

Mark Oldach, Creative Director, Arthur Anderson

Finding Design Method in the Digital Experience Madness

 

Post-Conference Workshop – Optional

Michael Bayler and David Stoughton, Founders and Senior Partners, The e-Value Partnership

Managing Creativity in e-business Development

 

Pre-Conference Seminars – Optional

Karl Speak, Principal, Beyond Marketing Thought

Brand Management Principles

 

Peter Phillips, Corporate Identity and Design Strategy Consultant

Managing the Corporate Design Department

 

Optional Tour

Tour of Dutch Design Studios

Presented by The Association of Dutch Designers (BNO)

 

Dialogue Sessions

Based on a small ‘peer group’ format, these sessions are led by speakers, members of the DMI Advisory Council, and other experts in the field. The dialogues provide the ideal opportunity to discuss issues and concerns and with colleagues. The moderators set the group focus, but dialogues are your opportunity to talk to industry colleagues about how they overcome issues and problems similar to your own.