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Featured
Speaker |
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Experience Inspired Innovation
Kevin Clark, Program Director, Client & Brand Experience Design, IBM Corporation
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| Kevin Clark |
Driving a superior customer experience is no longer a luxury—it is now an imperative. People today have vast amounts of information to make brand purchase decisions with insight. This drives increased product performance and service engagement expectations. Offerings and the companies behind them not only have to meet the requirements of making a great first impression, they must also deliver inspired and innovative designs that anticipate ways to continue delighting the customer throughout the ownership experience to drive repeat consideration and revenue.
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