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Home > Conferences > Brand Design Conference > Keynote Speaker Keynote Speaker Multidimensional Thinking and Innovation Lars Engman Design Director, IKEA of Sweden AB   Lars Engman So what is design? This question is central to IKEA’s vision to create a better everyday life for as many people as possible. IKEA’s challenge is to produce Democratic Design—a beautiful form, good function, and an affordable price. Lars Engman will examine the multidimensional thinking and innovation frameworks used throughout IKEA’s design process that enable it to stay true to its vision and successfully translate contemporary design ideas into functional products at affordable prices.