Over 130 attendees were at the conference.

Presentations held in the Gold Coast room at the Drake Hotel.
 

Carolos Gonzalez Nacif of Design Bureau, Mexico samples Optima's Miller Chill beer.

Kevin Gilboe of Whirlpool Corporation discusses his team's findings.

Attendees discussed design leadership and decision making.

Wednesday breakouts were divided into 10 teams.
 

Evening receptions offered time to catch up with friends.

GK VanPatter of Humantific discussed cross-disciplinary innovation.
 

Anne Fuller of Yum! Brands shared design visions for Pizza Hut, KFC, and Taco Bell.
 

David Lemley of Lemley Design shared his firm's case studies.

Listening to the presentations.
 

Marc Gobé introduced his new book Brandjam and discussed brand success.
 

 L-R: August de los Reyes, Jae Park and Ken Fry, all from Microsoft.

Optima Soulsight sponsored the Wednesday nigh reception and introduced Miller's Chill beer.
 

Pam Ford from Better by Design, New Zealand.
 

Catching up during the reception.

Mingling during Wednesday's reception.
 

An exercise during Tim Wallack's and Nasahn Sheppard's presentation.
 

William Golden Wilkins of Integral Identity caught up on some work during a break.

Findings from the group exercise