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Featured
Speaker |
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We Can’t All Row on the Same Side of the Boat!
Chris Bedford, President, Karo Group Inc.
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| Chris Bedford |
Team sculling is a great metaphor for design integration. Each member must perform in a manner that maximizes their individual skills while seamlessly integrating with the efforts of others. To top it off, they must accomplish this without the benefit of seeing the finish line. The integration of business strategy, brand, and design is much the same. Chris Bedford takes a practical look at structures, processes, and outcomes that build the case for the integration imperative.
The Video archive of this session is available online to DMI Members.
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