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Global Motorsport and the Design for a Prosperous Future
Guy Faulkner, Director, Motorsport Initiative, Indiana State University
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| Guy Faulkner |
Motorsport is a global industry that is compelling for a multitude of reasons. It is multi-product, multi-service, multi-cultural, multi-disciplinary, and multi-purpose.
A driver for engineering, technology, business, innovation, entrepreneurship, change, and economic development, its political, economic and social importance has risen dramatically. Guy Faulkner will discuss the design and brand challenges facing the ambitions of Indiana State University’s Motorsport Initiative and the imperative behind integrating design into the business of educating for a global industry.
The Video archive of this session is available online to DMI Members.
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