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12:30-2:00 |
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Conference Check-in
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2:00-2:15 |
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Introduction
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2:15-3:00 |
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Packaging & the Environment:
The Shoppers’ Perspective
Scott Young, President, Perception Research Services, Inc.
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3:00-4:00 |
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Designing Design to be Strategic
Steve Sato, Design Practice Lead, Hewlett Packard
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4:00-4:15 |
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Break
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4:15-5:15 |
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Welcoming Remarks, Introductions, and Opening Sessions
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6:00-7:00 |
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Reception at the Contemporary Arts Center
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9:00-10:00 |
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The Partnership between Executive Management and Design Management
Michael Moore, Senior Interior Design Manager, Marriott Hotels
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10:00-10:15
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Break
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10:15-11:15 |
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Icons: Beyond Brands
Aaron Betsky, Director, Cincinnati Art Museum
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11:15-12:15 |
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The Live Well Collaborative:
A New Model for Fostering Research
Craig Vogel, Professor, College of Design, Architecture, Art, and Planning (DAAP), University of Cincinnati
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12:15-1:45
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Lunch
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1:45-2:45 |
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Life in the Fast Lane:
Designing the Ferrari Theme Park
Randy Smith, Senior Project Director, Jack Rouse Associates
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2:45-3:45 |
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Branding Without Advertising:
Communicating at Point-of-Purchase
Stephen J. Hoch, John J. Pomerantz Marketing Professor, The Wharton School; Advisor, Proteus Design
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3:45-4:45 |
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Demystifying Sonic Branding and Identity
Noel Franus, Director of Strategy, Sonic ID US; Martyn Ware, Creative Director, Sonic ID Europe
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6:00-7:30 |
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Reception
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9:00-9:45 |
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Design Thinking:
A New Approach to How P&G Solves Problems and Meets Consumer Needs
Cindy P. Tripp, Global Marketing Director, Procter & Gamble Co.
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9:45-10:30 |
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The Evolution of Brand Experience
Patrick Newbery, General Manager, Method
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10:30-10:45 |
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Break
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10:45-11:30 |
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Open the Box:
Disruptive Global Opportunity
Rosaline Yin, Director, Brand and Graphic Design, Kodak
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11:30-12:15 |
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Open Empathy
Dev Patnaik, Managing Associate, Jump Associates
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12:15-12:30 |
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Wrap Up
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Optional Pre-Conference Seminar—Tuesday, June 10 Strategies that Transform Brands Prior to this conference, on June 10, DMI will present a one day session of Scott Lerman's seminar Strategies that Transform Brands.
This schedule is tentative
and subject to change. It was last updated on April 17, 2008
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