 |
|
Icons: Beyond Brands
Aaron Betsky, Director, Cincinnati Art Museum
Our society organizes itself around icons, not brands. Brands might shift, but icons are the meat of the matter—they are the blue jeans that are worn down by us to feel like they’re our own. City hall can be an icon, and so can the surfboard. Icons are the commercial fetishes and the centers of the rituals of shopping, dining and sports that have replaced religion and family as the ties that bind. What makes an icon and how can we make them our own? |
