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Brand Design Conference
 

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Brand/Design 20 Conference - S Y N E R G Y - Design. Brand. Business. - June 11-13, 2008 - Hilton at the Cincinnati - Netherland Plaza - Cincinnati, Ohio, USA
P&G Cincinnati Brand Design Alliance
Video Sponsor
Microsoft
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Packaging & the Environment:
The Shoppers’ Perspective
Scott Young, President, Perception Research Services, Inc.
Scott Young
Scott Young
Scott Young will share insights and findings from several recent studies that PRS has conducted to guide sustainable packaging efforts. The studies have identified key “information gaps” in consumers’ understanding of what makes packaging good or bad for the environment, and they have clear implications to guide both sustainable packaging development and the communication of environmental benefits on packaging.