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Featured Speaker |
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Meeting the Expectations of
Women, the New Standard of Automobile Design
Maria Widell Christiansen, YCC Project Manager
of Design, Volvo Cars Corporation
Extensive market research shows that women are the most demanding
buyers of cars in the premium segment. They want everything men
want in terms of performance, quality, style, and status—but
then they want more: A car that is easy to park and to get in and
out of, with good visibility, minimal maintenance requirements,
options for personalization, and smart storage solutions. But above
all, it must create a feeling of must-have! This presentation will
discuss the YCC from Volvo—the concept car by women for modern
people.
Your Concept Car
An Interview
with the All-Women Volvo Design Team
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