 |
The 13th International Corporate/Brand Identity Conference
June 10-12, 2001
Montréal, Canada
Overview
 Core
values, community and integrity are words that represent key concepts
underlying powerful corporate/brand identities on the forefront
of world economies. A new depth of understanding and empathy with
all facets of customer relationships is necessary to build effective
identities/brands. Never before have the “details” been asked to
do so much in support of corporate/brand identity. These details
are infused in the flow of information inside and outside the organization,
providing a powerful platform for strong expression. As design managers
shape all of the experiences provided by the product or service
to the customer and thus the identity/brand itself, they are building
relationships with the organization’s core values and character.
When these relationships are carefully mapped with integrity, the
organization has a unique corporate identity/brand. This conference
will examine the critical imperatives for achieving this goal.
Lynn B. Upshaw, keynote speaker for this conference, is the lead
author of the seminal book The Masterbrand Mandate, and will
deliver a presentation discussing the necessity of living the brand
in today’s fast moving society. Scott Davis, managing partner, Prophet
and author of Brand Asset Management, will provide further
analysis, using examples from well-known organizations and brands
to illustrate the importance of using brand asset management as
a key component of corporate strategy.
These presentations will be followed by case studies on the new
BP brand strategy, the repositioning of Pampers and HP brands, and
the Brazilian Claro Digital brand. Also featured are presentations
on strategic corporate branding, finding the corporate soul, and
brand backlash.
Who Should Attend?
DMI conferences provide a valuable forum for senior executives
and academics from all over the world to meet, discuss, learn, and
share a wealth of knowledge from their corporate, consultant, and
institutional backgrounds
Participants bring a high level of authority and expertise as
well as an ability to learn from and share with their peers, creating
a network of individuals deeply invested in the future of design
management.
This year, the Montréal Hilton Bonaventure will provide a congenial
conference atmosphere and convenient location in downtown Montréal.
This conference is limited to 175.
|
