| Peter
Phillips, Strategy Consultant, and author of “Creating the Perfect Design Brief”
November 6, 2008, Seattle, USA
A One-Day Seminar
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| Peter Phillips |
A design brief is the most essential ingredient for any major design project. A well-crafted design brief (sometimes referred to as a creative brief) can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process. Who should “own” or take accountability for a design brief? Do I need to develop a design brief for every design project? These are only two of the most frequently asked questions about design briefs that are fully addressed in this highly popular seminar. Instructor Peter L. Phillips will share his extensive knowledge of the subject in a highly interactive and entertaining manner. Attendees will receive a copy of Peter’s book, Creating the Perfect Design Brief, the first (and to date only) complete book dealing with design briefs.
What you will learn:
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Who are the stakeholders in creating a design brief
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Who must assume complete accountability for development of the design brief
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When to develop a design brief—and when a design brief is not necessary
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How to create a design brief format that best fits your particular business
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What are the critical elements of a really great (and useful) design brief
Who should attend:
This seminar is ideal for both corporate and design agency managers, designers, consultants, marketing managers, and anyone else involved in the process of developing design briefs.
How you will benefit:
You’ll learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Comments from seminar attendees:
“With the way that design is being viewed in today’s corporate culture, it is imperative that we work towards change. This seminar has provided me and my company with the foresight to make a positive change. Thank you!”
Debra Maher, Graphic Designer, Redgate Design Group
"I can't wait to return to work and start implementing what I've learned, and begin educating the rest of the organization to the importance of effective briefing."
Chloe Franklin, Design Production Manager, Design Council
“Such a well thought-through formula. This seminar has
provided a valuable tool for clear, trackable communication between
designers and stakeholders.”
Polly Greathouse, Sr. Creative Designer, Rand McNally
Read what other participants
are saying about this seminar
Registration fees & materials:
US$650/nonmembers
US$585/DMI Professional/Academic Individual Member
US$500/DMI Professional/Academic Group Member
US$485/DMI Professional Organization Member
US$415/DMI Forum Member
The registration fee for this one-day seminar includes all pre-work,
course materials, breaks, lunch,
a certificate of completion, and a copy of Peter Phillips' book,
Creating the Perfect Design Brief, published by Allworth
Press. Registration is limited to the first 25 people who enroll.
Times and locations:
November 6, 2008, Seattle, USA
The seminar will be from 9:00 a.m. until 5:00 p.m. on Thursday. This seminar will be held at The Crowne Plaza Hotel-Seattle in the Crater Lake Rom, located at 1113 Sixth Avenue., Seattle, WA, 98101, tel. 206-464-1980. Guest rooms are available at this venue, but are not organized through The Design Management Institute. You can book online lower rates may be available at www.cphotelseattle.com or on specialty websites such as www.hotels.com, www.expedia.com or www.travelocity.com
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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