| Peter
Phillips, Strategy Consultant, and author of “Creating the Perfect Design Brief”
July 23, 2009, Chicago, USA
A One-Day Seminar
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| Peter Phillips |
A design brief, also often called a creative brief, is the most essential ingredient for any major design project. However, it is often one of the least understood documents among the various stakeholders involved in a design project.
A well-crafted brief can actually shorten the time it takes to execute the design process, and also make the process of having a design solution approved much easier. Who should “own” or take accountability for a design brief? Do I need to develop a design brief for every design project? What is the primary reason for being of a design brief? Should it be a living document that is updated frequently? These are only a few of the questions about design briefs which are fully addressed in this highly popular seminar.
Instructor Peter L. Phillips will share his extensive knowledge and experience with this subject in a highly interactive seminar. Attendees will receive a copy of Peter’s book, Creating the Perfect Design Brief, the first (and to date only) comprehensive body of knowledge on the subject.
What you will learn:
Who is accountable for the development of a brief What role do the many stakeholders in a design project play in the development of the brief When is a design brief necessary—and when is it not necessary The role of business strategy, as well as design strategy, in a design brief What are the most critical elements in a useful design brief How to use the brief throughout the entire design process
Who should attend:
This seminar is ideal for both in-house and design agency design managers.
How you will benefit:
Understanding how to develop a well-crafted design brief can stimulate creative thinking, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Comments from seminar attendees:
“With the way that design is being viewed in today’s corporate culture, it is imperative that we work towards change. This seminar has provided me and my company with the foresight to make a positive change. Thank you!”
Debra Maher, Graphic Designer, Redgate Design Group
"I can't wait to return to work and start implementing what I've learned, and begin educating the rest of the organization to the importance of effective briefing."
Chloe Franklin, Design Production Manager, Design Council
“Such a well thought-through formula. This seminar has
provided a valuable tool for clear, trackable communication between
designers and stakeholders.”
Polly Greathouse, Sr. Creative Designer, Rand McNally
Read what other participants
are saying about this seminar
Registration fees & materials:
US$650/nonmembers
US$585/DMI Professional/Academic Individual Member
US$500/DMI Professional/Academic Group Member
US$485/DMI Professional Organization Member
US$415/DMI Forum Member
The registration fee for this one-day seminar includes all pre-work,
course materials, breaks, lunch,
a certificate of completion, and a copy of Peter Phillips' book,
Creating the Perfect Design Brief, published by Allworth
Press. Registration is limited to the first 25 people who enroll.
Times and locations:
July 23, 2009, Chicago, USA
The seminar will be from 9:00 a.m. until 5:00 p.m. on Thursday. This seminar will be held in Classroom 202 at IIT’s Institute of Design building, located at 350 North La Salle Street, Chicago, IL, 60610, tel. 312-565-4900. Guest rooms are not available at this venue, and are not organized through The Design Management Institute. To make your reservation for this event please contact visit www.hotels.com, www.expedia.com, or other discount websites.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Save 25-50% with the DMI seminar loyalty program!
DMI is rewarding seminar attendees with special loyalty discounts! Attend one seminar and receive an additional 25% discount off your next seminar. Attend two seminars and receive an additional 50% discount off your third seminar. More details
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