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Seminar
 

•  Premise & Outline

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Home > Seminars/Education > Design Value for Business Executives > Premise & Outline

Course Premise & Outline

Course Premise

 

This seminar aims to sketch out the business value of design and translate that potential to your specific situation. This requires an active role for you.

 

We assume that you know about design superficially and that it caught your business interest. We will keep it simple and actionable.


This seminar is not:

  • A crash course on design. You don’t have to do design yourself. Leave that to professional designers.

  • A crash course in design management. You don’t have to manage it on a day-by-day basis. Leave that to professional design managers.

  • A promotion tour for design. Let’s discuss where it can deliver value and where not.

Course Outline

 

The seminar is divided in seven modules, each module deals with one topic.

  • After some stage-setting, these topics will be discussed together, plenary or in small groups.

  • Following the modules, you will step-by-step produce your own individual Design Value Profile using a template delivered by us.

Day 1

09:00  Welcome

  • Setting objectives & expectations

  • Introducing participants using pre-written profiles

09:30  WHAT “DESIGN?”

  • Understanding the breadth & depth of the notion of "design"

10:30  DESIGN VERSUS...

  • Understanding the relation between design & other ‘hot’ topics (like branding, innovation, research, etc.)

12:00  Lunch

 

13:00  DESIGN VALUE

  • Understanding the generic added value of design and defining its specific added value for you

15:00  ROLE OF DESIGN

  • Understanding the possible roles of the design function in companies and defining the appropriate one for you

17:00  End

Day 2

09:00  DESIGN ORGANIZED...

  • Understanding the organizational dimensions of a design function and defining the appropriate one for you

11:00  RETURN ON DESIGN

  • Understanding how to control investments in design

12:00  Lunch

 

13:30  DESIGN VERSION 3.0

  • Understanding the future potential of design and deciding its relevance for you

14:30  Wrap up

 

17:00  End

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