Why the Blue Sky Must Die:
Getting real with how design can help business and people
August 6, 1pm EDT
Tim Wallack, Director, Insights & Strategy, Smart Design
One day at Smart Design, not so long ago, a new client hired us to run a seminar on innovation. Did they want creative, generative tools? Were they interested in new brainstorming techniques?
No.
They were flooded with ideas. They needed help finding the right ones.
This wasn’t Nike, Apple or HP – it was a large financial institution! To us, it was the final signal the momentum had shifted from discovering what’s new and possible to discovering what’s right (for people, business and brands).
“Why the Blue Sky Must Die” takes a look at why this change is happening and what thinking, sensibilities and tools we can use to meet these new challenges.
The webinar will share some of the tools and techniques we use at Smart Design to:
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Assess a company’s tolerance for innovation
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Understand the realities of your consumer and how to succeed at retail
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Integrate disciplines
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Build product and service roadmaps
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Guide decision-making
Who should attend? Any design manager, designer, marketer or design strategist who would like to pick up some new tools, techniques, and anecdotes about finding the right design solution. No brainstorming techniques will be offered.
Tim Wallack
Tim Wallack leads the Insights & Strategy practice at Smart Design. Working with design teams he and his group help to uncover how design can help people in their everyday lives as well as understand business and how design can grow it. His client work spans companies who are new to using design as a business tool, to others who are creating first-of-category experiences.
Some of his key clients include: Bell Canada, Church & Dwight, Clorox, HP, Microsoft, OXO, P&G, Target, and World Kitchen.
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