 Dave
Norton, PhD, Principal, Lead Strategist, Stone Mantel
Future Dates TBA
Brand strategy and experience design are core competencies of marketers and designers today. Dave Norton’s seminar on becoming proficient in brand strategy thinking and experience design has been one of DMI’s most popular and most successful seminars ever. Each year Norton updates this seminar series to reflect the most important new issues in branding and innovation as they pertain to experience strategy and design.
In this year’s seminar our focus will be on how brand strategy has evolved over time and what the key issues for brands are today; what makes an experience meaningful to consumers; and how to use innovation concepts such as “jobs to get done” and co-creation to design meaningful brand experiences.
We’ve just experienced one of the greatest shifts in consumer behavior in modern history. The people you were targeting two years ago have changed. They think about brands differently now. Discover the pattern that explains what consumers want from brands and how to design long-term solutions for them. Then, learn how to co-create a meaningful experience by collaborating with your prospects and customers. Co-creation dramatically increases the likelihood that your customers will embrace the innovations you create.
You will learn:
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How consumer behavior has shifted in the past, and will shift again
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How to develop brand truth
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How to make your experiences more meaningful
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Frameworks for gathering insights, designing, and measuring the impact that your brand and new innovations have on customers
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Practical ways to get started quickly creating customer demand
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How to co-create brand experiences with your target audience
Who should attend:
This seminar is appropriate for anyone interested in how to turn consumer experiences into meaningful, brand-building value opportunities.
How you will benefit:
Engaging individuals in meaningful experiences is a powerful means of not only attracting and retaining your constituents, but creating new value as well.
See Also Module 2: Thinking Strategically About Positive Psychology and Design
Comments from seminar attendees:
“What Dave Norton brings to this topic is a delightful
mix of business savvy and genuine fun! Dave shares strategic insights
and a pragmatic, step-by-step approach for rethinking brand opportunities
that spark valuable introspection about what is meaningful for
your consumer. As the visual keeper and care-giver of the language
of my brands – in the world of packaged foods – I
look forward to evolving my brand/consumer relationships in ways
that are deeper, more personal and more purposeful for our business.”
Robin Gamble, Design Manager / Kraft Foods
“What an eye-opening way to look at your business! Dave's
seminar on Co-Creating Meaningful Brand Experiences exposes you to
what every marketer needs to know (and probably thinks he/she
already knows, but doesn't) to become or remain successful during
these times.”
Cheryl Rogers, High Affinity Markets, Disney
“This seminar shed light on how to create meaningful brand
experiences and differentiate those experiences from the old branding
paradigm. I loved this seminar!”
Allison Leeds, Art Director, AOL
Read what other participants
are saying about this seminar
Dates and locations:
Future Dates TBA
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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