 Dave
Norton, Ph.D., Principal, Lead Strategist, Stone Mantel
Boston, May 13-14, 2010
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| Dave Norton |
Congratulations! You just made it through one of the greatest shifts in consumer behavior in modern history. The people you were targeting two years ago are not the same people. What they want is not the same thing. They think about brands differently now. They think about what makes for great innovation in different ways as well. Of course, there are some things that are still the same, but for you to know the difference between what remains the same and what has changed, you need to understand what co-creating a meaningful brand experience means to consumers now. Many companies are successfully positioning themselves to create the right type of demand for the new consumer. Discover the pattern that explains what consumers want from brands and how to design long-term solutions for them.
Then, learn how to co-create a meaningful experience by collaborating with your prospects and customers. Co-creation dramatically increases the likelihood that your customers will embrace the innovations you create. We will discuss a range of techniques and then focus on how to develop tools for co-creating experiences.
You will learn:
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How consumer behavior has shifted in the past, and will shift again
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How to develop brand truth
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How to make your experiences more meaningful
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Frameworks for gathering insights, designing, and measuring the impact that your brand and new innovations have on customers
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Practical ways to get started quickly creating customer demand
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How to co-create brand experiences with your target audience
Who should attend:
This seminar is appropriate for anyone interested in how to turn consumer experiences into meaningful, brand-building value opportunities.
How you will benefit:
Engaging individuals in meaningful experiences is a powerful means of not only attracting and retaining your constituents, but creating new value as well.
Comments from seminar attendees:
“What Dave Norton brings to this topic is a delightful
mix of business savvy and genuine fun! Dave shares strategic insights
and a pragmatic, step-by-step approach for rethinking brand opportunities
that spark valuable introspection about what is meaningful for
your consumer. As the visual keeper and care-giver of the language
of my brands – in the world of packaged foods – I
look forward to evolving my brand/consumer relationships in ways
that are deeper, more personal and more purposeful for our business.”
Robin Gamble, Design Manager / Kraft Foods
“What an eye-opening way to look at your business! Dave's
seminar on Co-Creating Meaningful Brand Experiences exposes you to
what every marketer needs to know (and probably thinks he/she
already knows, but doesn't) to become or remain successful during
these times.”
Cheryl Rogers, High Affinity Markets, Disney
“This seminar shed light on how to create meaningful brand
experiences and differentiate those experiences from the old branding
paradigm. I loved this seminar!”
Allison Leeds, Art Director, AOL
Read what other participants
are saying about this seminar
Dates and locations:
Boston, May 13-14, 2010
The seminar will be from 9:00 a.m. until 4:30 p.m. on Thursday and from 9:00 a.m. until 1 p.m. on Friday. A continental breakfast will be served at 8:30 am. This seminar will be held at the facilities of Microsoft New England Research & Development Center, One Memorial Drive, Cambridge, MA 02142, phone: 857-453-6000, This venue does not include guest rooms. We suggest hotels in the Cambridge Kendall Square area. Please note that the best rates are available on www.hotels.com, www.expedia.com or www.travelocity.com.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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