| What
senior design professionals have said about Strategies for Designing
Meaningful Brand Experiences:
“Gave me fresh perspectives and new frameworks to look at branding challenges and opportunities.”
Tim Cook, R. DORSEY+COMPANY
“Extended my experience and knowledge of branding and armed me with additional ‘meaningful’ ways to extend brand value to clients.”
John Thiel, Thiel Design
“What Dave Norton brings to this topic is a delightful mix
of business savvy and genuine fun! Dave shares strategic insights
and a pragmatic, step-by-step approach for rethinking brand opportunities
that spark valuable introspection about what is meaningful for your
consumer. As the visual keeper and care-giver of the language of
my brands – in the world of packaged foods – I look
forward to evolving my brand/consumer relationships in ways that
are deeper, more personal and more purposeful for our business.”
Robin Gamble, Design Manager / Kraft Foods
“What an eye-opening way to look at your business! Dave's
seminar on Co-Creating Meaningful Brand Experiences exposes you to
what every marketer needs to know (and probably thinks he/she already
knows, but doesn't) to become or remain successful during these
times.”
Cheryl Rogers, High Affinity Markets, Disney
“This seminar shed light on how to create meaningful brand
experiences and differentiate those experiences from the old branding
paradigm. I loved this seminar!”
Allison Leeds, Art Director, AOL
“This workshop was rich with content that can be applied
immediately to any business, and Dave made the learning experience
entertaining, interactive, and fun. Those who don't catch on to
this new reality now will learn it too late—when their customers/clients
have been sucked away for good by their competitors' brand experience
opportunities.”
Robert L. Crawford, Director of Principal Gifts, Babson College
“One of the better seminars for anyone trying to build a business
– any business. Dave is brilliant and his teaching methods
are down to earth and truly applicable to everyone. This course
really makes you stop and think about how to better connect with
your customer and consumer; no matter what you're selling. You don't
have to be a marketer to find value here - it's a great experience
for the whole company. Thanks Dave for the experience!”
Andrea L. Baytoff - Director of Innovation & New Business
Development, Campbell Soup Company - Away From Home Division
“Dave is great, he knows what he is taking about. Great content
and tools
that I hope to apply in my future projects.”
Laura Baez, Brand Manager, Ernst & Young
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