| Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd. (Australia)
September 8-9, 2008, Phoenix, Arizona, USA
 |
 |
| Maureen Thurston |
Many of us who studied design in college missed those ‘leadership classes’ typically offered to the business students—our educational focus was on learning creative processes and improving our visual skills. But times have changed. As the definition of corporate competitiveness evolves, the expectations placed upon the design profession grow exponentially. As advocates of innovation and creative thinking, designers are perfectly predisposed to strengthen their organization’s competitive position. However, the demand for design leaders far outstrips the supply.
The prevailing myth of the charismatic leader as a solitary figure wielding ultimate power and authority is no longer applicable. The capacity to foster collective action, mobilizing people to advance new levels of competitiveness is the new definition of leadership. This seminar will examine the fundamental precepts of leadership, diagnose the role of the design leader, explore how core leadership skills can be learned, applied and leveraged as well as help you develop your own personal leadership style.
What you will learn:
-
Context: examining leadership and its impact on the design profession
Mindsets: deciphering the myth, mystique and specific traits of leadership Strategic relations: what are the nuances between managing and leading Reinvention: how to hone your ‘inner-leader’ skills Perpetuating a Culture of Leadership: strategies on fostering the next generation of leaders
Who should attend:
As designers ascend the management ladder, one of the hardest challenges they will face is conquering the ‘soft’ skills of leadership. If you’re interested in fine-tuning your personal leadership capabilities, and/or are responsible for fostering that aptitude in others within your organization, this seminar is definitely for you.
How you will benefit:
Through readings, assignments, Socratic-styled discussions and experience-based exercises, this seminar provides participants with specific tools that will transfer leadership skills into effective practice.
Client Testimonials
A real and proven strength is [Maureen’s] exceptional ability to translate the language designers speak into a language that’s understood by top management.
—Farm Design
The project took less time and the quality of the decision was much higher than if we had proceeded alone. Maureen not only knows the design world, but thoroughly understood our needs.
—Hewlett Packard
Dates and locations:
September 8-9, 2008, Phoenix, Arizona, USA
The seminar will be from 9:00 until 5:00 on Monday, and from 9:00 until 3:00 on Tuesday. It will be held in Plaza Room 1 at The Crowne Plaza Phoenix located at 2532 West Peoria Avenue, Phoenix, AZ, 85029, tel. 602-943-2314. Guest rooms are available at this venue, but are not organized through The Design Management Institute. You can book online; lower rates may be available at www.ihg.com or on specialty websites such as www.hotels.com, www.expedia.com or www.travelocity.com.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
 Email this page to a colleague
|
