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Making the In-House Design Function A Strategic Competency

A DMI in-house workshop

This customized workshop is designed specifically for in-house corporate design groups who are searching for positive techniques to firmly establish their group as a core strategic business competency. If your organization’s in-house design function wants to move toward becoming an essential strategic business partner, then this workshop from DMI is right for you!

		All in all, it was an amazing, uplifting, and superb 1.5 days. —Jennifer Mumford, Director, Ringling Design Center, Ringling College of Art and Design   The feedback for this workshop from the participants has been extremely positive. Many of them still refer to it as a memorable event that still has impact on their day to day practice. —Willem JH Boijens, Vodafone Global Marketing - User Experience

Design is rapidly becoming a key ingredient in the development of overall business strategy for most organizations. Design managers and designers now need to rethink both the processes of managing design, and the way in which they communicate the strategic value of design to the success of the enterprise, no matter what that enterprise is.

Most DMI seminars are offered to general audiences, but this workshop is specifically customized to address the unique needs of each organization that requests the workshop.

Topics will include:

• How to make your department work more effectively.

• Determining an accurate listing of the ways in which your department adds value to the business, and how to articulate this value effectively.

• Tools for becoming a more “strategic” function in the real world of business.

• How to qualify projects as either “production projects,” or “strategic projects.”

• The role of a strategic design brief for your work.

• Overcoming common obstacles to a successful transition.

• Collaboration techniques with external design resources when utilized.

• How to get recognition, credibility, and trust for the role of design in business.

In addition to the above topics, half of the workshop time includes a group working session to address your group’s specific concerns, and plan development to effectively move towards a new role for design in the company.

Since this workshop was introduced in 2006, numerous companies have chosen to bring this valuable training experience to their in house design function. The workshop has been taught in North America, Europe, and New Zealand. Some of the organizations include: Barclays, FM Global, ISA, Capital One, Wrigley’s, USG, and Vanguard.

The workshop will be presented by Peter L. Phillips, author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, founder of the DMI Professional Development Program, member of the DMI Board of Directors, and an internationally recognized expert in developing corporate design management strategies and programs.

For more information and pricing, contact John Tobin (617-338-6380 ext.226).

View the workshop brochure (pdf)

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