Seminar - Managing Design for Strategic Advantage

Managing Design for Strategic Advantage

Peter Phillips, Design Strategy Consultant


	Peter Phillips

This customized workshop is designed specifically for in-house corporate design groups who are searching for positive techniques to firmly establish their group as a core strategic business competency. If your in-house, corporate design function wants to move toward becoming an essential strategic business partner, then this new workshop from DMI is right for you!

What you will learn:

How to reevaluate the added value of design to any enterprise—and how to articulate that value clearly
How to achieve greater recognition, credibility, and trust for design as a critical strategic business resource in any organization
How to assess and clearly communicate the value that design has to the organization
Techniques for establishing mutually valuable relationships throughout the entire organization
How to make the change from working “for” people to working “with” people
15 key precepts towards success for the design function
Getting to the ‘right’ people in your company
How to overcome unanticipated obstacles
How to develop both a personal plan, and a design group action plan, that will greatly improve the design function’s position and stature in the organization

Who should attend:

This seminar is critical for design managers who are facing the need to improve the overall position and importance of strategic design in their business environment.


		Making the In-House Design Function A Strategic Competency A DMI in-house seminar DMI’s popular seminar, Managing Design for Strategic Advantage, is now available in a new customized version designed specifically for in-house corporate design groups who are searching for positive techniques to firmly establish their group as a core, strategic, business competency. Learn More

Comments from recent seminar attendees:

“I feel empowered to make positive changes at my company; I feel I have a whole new toolbox that I will use for years to come.”
Rachel Caldwell, Design Manager, The Vanguard Group

“Just what I've been looking for—an articulate and cogent event. It's a while since I've felt re-energized in this way.”
Brendan Hamley, Head Designer for Electronic Channels, Nationwide Building Society (UK)

“For the first time, a design seminar has given me tangible tools that make sense for me to go back to my job and start implementing immediately.”
Jill Hunt, Sr. Industrial Designer, Medela Inc.

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