| Robyn Waters, President, RWTrend
Gary Springer, President, SpringWater, LLC
October 27-28, 2008, Boston, USA
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| Robyn Waters |
| Gary Springer |
Trends are signposts and indicators pointing to what’s going on in the hearts and minds of your customers. They are things that make sense for a reason. They are not just ‘the next big thing,’ nor are they merely data telling you what’s already happened out there in the marketplace.
This seminar will provide a practical and fun exploration of the trend tracking process that simplifies and demystifies the art of trend. Learn how good trend research, effectively translated, can become the platform for great design.
What you will learn:
The A to Z trend philosophy that helped drive Target’s success How to understand trends from the inside out How to effectively research and translate trends into great design How to utilize trends to de-commoditize your design offerings
Who should attend
This seminar is appropriate for anyone interested in learning how to understand the art of trend and connect to the hearts and minds of their customers, in order to design unique products that resonate deeply with their target markets.
How you will benefit:
Current and emerging trends in business and retail are presented as examples of how to be more than just up to the minute. This seminar is an A to Z guide that will help you discover where the minute is going, and help you get there ahead of your competition.
Testimonial
Any garden-variety cool-hunter can spot a hot trend in Milan. But it takes a sleuth with the aesthetic antennae of a Diana Vreeland and the populist heart of a Michael Moore to translate that concept into something that works for soccer moms in Cincinnati.
—Fast Company
All attendees will receive a copy of The Trendmaster’s Guide from A to Z.
Date and location:
October 27-28, 2008, Boston, USA
The seminar will be from 9:00 until 5:00 on Thursday, and from
9:00 until noon on Friday. This seminar will be held at Suffolk University at 73 Tremont St., in the Amenities Room, on the first floor., Boston, MA, 02108. Guest rooms are not available at this venue. Suggested hotels should be located in the Beacon Hill, Goverment Center, or Financial District area of Boston. Please note that the best rates are available on www.hotels.com, www.expedia.com or www.travelocity.com.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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