| Robyn Waters, President, RWTrend
Gary Springer, President, SpringWater, LLC
Future Dates TBA
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| Robyn Waters |
| Gary Springer |
Futurists and trend gurus make predictions. Coolhunters are on a Holy Grail search for “the next big thing.” Trendmasters, however, track and translate trends into sales and profits. They do so by connecting on an emotional level with their customers. This seminar offers a practical and fun exploration of the trend-tracking process in a way that simplifies and demystifies the art of trend. Learn how good trend research, effectively translated, can become the platform for great design.
What you will learn:
The A to Z trend philosophy that helped drive Target’s success How to embrace the paradox of trends and countertrends How to effectively research and translate trends into great design How to utilize trends to de-commoditize your design offerings The role of empathy in designing meaningful products that resonate with customers How to effectively champion design in your organization
Who should attend
This seminar is appropriate for anyone interested in learning how to understand the art of trend and the competitive advantage that can result when trends are used to connect to the hearts and minds of your customers.
How you will benefit:
Current and emerging trends in business are presented as examples of how to leverage trends effectively in order to differentiate your product offerings. Case studies will inspire you to reframe your perspective in order to innovate more effectively. This seminar will help you deliver stellar results by sharing insights on how to effectively leverage trend and design so that products, services, marketing messages, and corporate missions resonate deeply with your customers.
Testimonial
Any garden-variety cool-hunter can spot a hot trend in Milan. But it takes a sleuth with the aesthetic antennae of a Diana Vreeland and the populist heart of a Michael Moore to translate that concept into something that works for soccer moms in Cincinnati.
—Fast Company
All attendees will receive a copy of The Trendmaster’s Guide: How to Get a Jump on What Your Customers Want Next.
Date and location:
Future Dates TBA
We strongly encourage registering at least two weeks prior to the actual seminar date.
Save 25-50% with the DMI seminar loyalty program!
DMI is rewarding seminar attendees with special loyalty discounts! Attend one seminar and receive an additional 25% discount off your next seminar. Attend two seminars and receive an additional 50% discount off your third seminar. More details
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