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Darrel Rhea, CEO, Cheskin
November 13-14, 2008, New York City, USA
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| Darrel Rhea |
Achieving successful innovation requires a deep understanding of what is meaningful to customers and the marketplace. By approaching research in a way that actually improves creativity rather than hinders it, companies can successfully produce more effective products and brands. This seminar will take a deep look at what makes corporate innovation initiatives succeed or fail, and how design research can be used effectively to foster innovation. Darrel uses his 25 years of consulting experience to illustrate his points with case studies from the world’s leading companies.
What you will learn:
Proven process models to drive customer-led innovation. How research can help clarify and drive innovation strategy and be relevant to senior-most management. How to use research to design meaningful customer experiences. Exposure to the full range of research methods being used today, and which ones are most appropriate for design programs. An overview of ethnography and its application to design. The pitfalls of conducting design research and the principles for using it successfully. An overview of the history of marketing research and emergence of design research. Research approaches for product development and industrial design.
Who should attend:
This seminar will empower managers to effectively leverage the power of design research into their product and brand development process.
How you will benefit:
This seminar is ideal for corporate brand and product design managers, leaders of innovation initiatives, product developers, marketing communications executives, consultants, and anyone involved in driving customer-led innovation. It is especially useful for managers and executives who regularly interact with corporate marketing and market research functions.
Comments from attendees:
"The most valuable overview of practices and concepts in
research for design plus innovation that I've ever found in one
place."
Richard Bird, President, R.Bird & Company
"Darrel is a fantastic speaker and the information/value
of his insight will be put into motion ASAP within my organization."
Gerry Squires, System Designer, Nestle Product Technology
Center
"A wonderful seminar jam-packed with practical information.
I look forward to sharing what I have learned in the last day
and a half with my co-workers."
Kristin Arnold, Consumer Insights Leader, Sanford Corporation
Read what other participants are
saying about this seminar
Dates and locations:
November 13-14, 2008, New York City, USA
The seminar will be from 9:00 until 5:00 on Thursday, and from
9:00 until 3:00 on Friday. The venue for this seminar has not been announced.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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