| DMI Review Brand Articles
Using
Feature Design to Showcase the Corporate Brand
Peter Sackett and Efstathios Kefallonitis, Enterprise Integration,
Cranfield University
Growth
By Design: Product Management Keeps Financial Giant Nimble
Kevin Connolly, Senior Vice President, State Street Bank
Designing
Global Brands: Critical Lessons
Larry Roellig, Executive Vice President, Enterprise IG
“Face
of the Brand”: A Design Methodology with Global Potential
Dannielle Blumenthal, Editorial Director and Brand Consultant,
The Brand Consultantcy
Toward
Meaningful Brand Experiences
David Norton, PhD, Vice President, Research and Experience
Strategy, Yamamoto Moss
Beyond
Stewardship to Brand Infusion
Karl Speak, Principal, Beyond Marketing Thought, Ltd.
Designing
Brands for the Pharmaceutical Industry
Ken DeLor, President, Delor and Martha Bowman, Executive
Vice President Marketing, Delor
Alchemy
of Cultures: From Adaptation to Transcendence in Design and Branding
Mario Gagliardi, Principal, Allevio Innovation and Design
DMI Review Corporate Identity Articles
The
Next Wave: Soul Branding
Elsie Maio, President, Maio and Company, Inc.
The
Cat Rental Store: Leveraging the Global Recognition of the Cat Brand
Bonnie Briggs, Manager, Brand Identity & Communications,
Caterpillar
Jill Dorjath, Caterpillar
One
Voice, One Force: Identity at the USAF
Kenneth Cooke
Corporate
Brand and Packaging Design
Jack Vogler, Vice President, Enterprise IG
Susan Nelson, Director of Research, Landor Associates
Creating
the Look of a World Leader
Reto Ruppeiner, Director, Corporate Identity Management, Novartis
International
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