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Ten Steps to a Better Packaging Design Process
DMI Viewpoints
Part of a firm’s success in packaging design rests with helping clients understand that good packaging is more than just good design—it’s having a good process in place. David Jensen and Patty Jensen share 10 steps for improvement.
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The Need For Speed: Synchronization Ensures Brand Success
DMI Viewpoints
Janice Jaworski illustrates that the more complex skill set to produce) and the need to move from design concept to shelf quickly and efficiently requires skilful synchronization.
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Is “Good for You” Good for Your Brand?
DMI News 2nd Opinion
In this diet-conscious environment, marketers must be careful not to confuse product benefits with brand identity. Dustin Langsthreth explores this short-sighted strategy that is in play today.
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Mastering the Art of Shelf-Confidence
DMI News 2nd Opinion
Steve Chalson outlines how a brand must command shelf-confidence to compete with other brands in the marketplace.
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