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Top Tier Research Priorities
DMI Research Programs
In 2006 and 2007, DMI will have three top tier research priorities in the areas of: Design and Design Management Competency, Design and Design Management Valuation, and Design Management for the 21st Century.
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Designing From the User’s Experience
DMI Viewpoints
Peter H. Jones demonstrates that User Experience (UX) leads to deeper recognition of a product’s meaning to people, and shows the drivers behind observed behavior and trends. As UX is highly pragmatic, design managers may appreciate the actionable results from a UX research and design approach.
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Fossil: The Sifting of Trends for Brand Initiatives
DMI Viewpoint
Tim Hale and Stephen Zhang review Fossil’s current methods for gathering information about trends and how that is implemented into the product and brand development cycles.
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Designing for Aliens
DMI Viewpoints
According to Darrel Rhea customer inspiration can be engineered to produce predictable outcomes such as better quality products, delighted customers, and more profitable businesses.
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