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Blogs and Corporate Communications: Notes Beyond the Hype
DMI Viewpoints
According to recent AdAge.com research, approximately 35 million US workers (25% of the corporate US workforce) visit blogs for an average of 40 minutes a day! Why not leverage this interest and get your company and your people engaged in a corporate blog?
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The Real Business of Web Design
Book Review
In this book, you will find a logical presentation of many of the business drivers and concepts that have influenced design management as we know it today.
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The Information Age is History
DMI Viewpoints
In the practice of Web design, there are no best practices. However, in order to succeed, to prosper and to fulfill the promise of the Web, certain standard practices are key.
An excerpt from The Real Business of Web Design by John Waters, published by Allworth Press
Built for Use: Driving Profitability Through the User Experience
Book Review
Karen Donoghue’s Built for Use should be required reading for any manager responsible for designing engaging and profitable user experiences.
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Designing
Web Sites for Maximum Market Accessibility
DMI Viewpoints
While a very small number of organizations currently have Web sites accessible to various disability groups and wireless users, it should be evident that it takes little additional effort to comply with the accessibility guidelines.
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The Role of the Intranet in Brand Knowledge Management
DMI Viewpoints
Corporate/brand intranets and extranets, when leveraged as brand knowledge management tools, are capable in the creation and maintenance of an environment where members understand the brand values, vision, strategies, tactics and behaviors that differentiate the corporation/brand in the marketplace.
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