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The Innovation Imperative in Consumer Goods
17th International Brand Design Conference

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		Free for DMI Members These presentations are provided as a benefit for current DMI members. No part of these documents may be reproduced or distributed in any form without written permission. All documents are in Adobe Acrobat (PDF) format. Adobe provides a free viewer.

The Design Imperative in Consumer Goods

Claudia Kotchka, Vice President, Design Innovation and Strategy, Procter & Gamble Co.

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Regional Branding: From Hong Kong to Cincinnati

Phil Duncan, Managing Director, Landor/Cincinnati & Chicago

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Pragmatic Innovation: A Strategic Approach to Developing and Maintaining Brand Equity

Craig Vogel, Professor, Design Architecture, Art and Planning (DAAP), University of Cincinnati
Jonathan Cagan, Ph.D., Professor, Department of Mechanical Engineering, Carnegie-Mellon University
Peter Boatwright, Ph.D., Associate Professor of Marketing, Carnegie-Mellon University

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The Holy Grail of Managing Brand Value

Werner Domittner, Managing Director, Interbrand Cincinnati

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It’s Bigger than Both of Us!

Rick E. Robinson, Ph.D., Global Director, NOP World

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Global Branding Working Around the World

Toni Marnul, Director, Strategic Creative Branding, William Wrigley Jr. Company

Member Download PDF Presentation (5.1 MB)