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Conference Presentations

Design Leadership in Action
The Business of Design + Brand + Experience
18th International Brand Design Conference

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		Free for DMI Members These presentations are provided as a benefit for current DMI members. No part of these documents may be reproduced or distributed in any form without written permission. All documents are in Adobe Acrobat (PDF) format. Adobe provides a free viewer.

Design Works—Brand Matters
Design Experience at BMW

Verena Kloos, President, BMW Group DesignworksUSA

Member Download PDF Presentation (1.5 MB)

Is Shopping an Experience Anymore?
New Ideas for Redefining Retail Centers

Janet Martin, President, CommArts

Member Download PDF Presentation (10.6 MB)

The In-Store Experience: How Simplicity and Leveraging Heritage Impact the Brand Experience at Retail

Robert Wallace, Managing Partner, Strategy, Wallace Church, Inc.

Member Download PDF Presentation (0.8 MB)

Guest Lecture: What Comes Before Experience?

James Woudhuysen, Professor of Forecasting and Innovation, Faculty of Art and Design, De Montfort University, Leicester, UK

Member Download PDF Presentation (6 MB)

Experience Inspired Innovation

Kevin Clark, Program Director, Client & Brand Experience Design, IBM Corporation

Member Download PDF Presentation (1 MB)

Keynote Presentation: CEM: The Future of Brand Leadership

Bernd Schmitt, CEO, The EX Group, Robert D. Calkins Professor of International Business, Columbia Business School; author, "Customer Experience Management"

Member Download PDF Presentation (8 MB)