| Design/Management/Brand 21 Conference
Re-Thinking ... Design
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Introduction, Set Expectations, and Challenges/Opportunities to Re-Think...Design
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value
Re-Thinking client / customer relationships
Claudia Kotchka, Vice President of Design, Innovation, & Strategy, Procter & Gamble
Bill Buxton, Principal Researcher, Microsoft Research
Moderator: Roger Martin
Re-Thinking the client/designer relationship
Robert Brunner, Founder & Partner, Ammunition LLC; Chief Designer, Fuego North America
Re-Thinking the design of social networking
Nancy Dickenson, Former Senior Director of User Experience, eBay
Moderator: Darrel Rhea
Re-Thinking design consultancies: scope, convergence and fertile ground
Tim Brown, CEO, IDEO
Sohrab Vossoughi, Founder & President, Ziba Design, Inc.
Jesse James Garrett, President, Adaptive Path
Moderator: Thomas Lockwood
Re-Thinking business
Scott Cook, Founder and Chairman of the Executive Committee, Intuit, Inc.
Moderator: Roger Martin
Re-Thinking and re-designing business strategy
Tony Golsby-Smith, Founder & CEO, 2nd Road
Jeanne Liedtka, Professor of Business Administration, University of Virginia - Darden Business School
Moderator: Roger Martin
Conversation with Tony Golsby-Smith
Tony Golsby-Smith, Founder & CEO, 2nd Road
Moderator: Roger Martin
Re-Thinking design: the fog of strategy
Mark Rolston, Chief Creative Officer, frog design, inc.
Re-Thinking environmental design
Deanne Beckwith, Advance Development Consultant, Programmable Environments, Herman Miller Inc.
Chauncey Bell, Operating Officer, CareCyte
Moderator: Darrel Rhea
Re-Thinking design for virtual and physical experiences
Craig Hanna, Principal/Chief Creative Officer, Thinkwell Design
Terry Dobson, Creative Lead, Advanced Projects, Walt Disney Parks & Resorts Online
Conclusion, Summarize Findings, and Reflection
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value
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