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Meeting the Challenges of Design Leadership
The 10th European International Design Management Conference

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		Free for DMI Members These presentations are provided as a benefit for current DMI members. No part of these documents may be reproduced or distributed in any form without written permission. All documents are in Adobe Acrobat (PDF) format. Adobe provides a free viewer.

A Question of Choice

Stefano Marzano, CEO & Chief Creative Director, Philips Design

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Design Leadership: A Commercial Imperative

Raymond Turner FCSD, Principal, Raymond Turner Associates—Design Leadership Consultants

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The Design Game: Designing Brand Identities for the Olympics and Commonwealth Games

Richard Henderson, Managing Partner, CBX Asia, CBX a Colemanbrandworx Worldwide Partnership L.L.C.

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Task Number One: Designing the Differences

Mario Trimarchi, Principal, FRAGILE

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Designing an Identity for Continuous Change

Christine Hesse, Principal, Hesse Design, GmbH
Carl Pfeffer, Member of the Board, Zapp AG

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Design as a Process

Christoph Böninger, President, designafairs Europe

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Myth-Busting Design Leadership: A Self-Critical Exploration of the Actual Status

Tim Selders, Director & Co-Founder, PARK advanced design management
Paal Smith-Meyer, Creative Director, Concept & Design, LEGO

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Design Leadership in a Climate of Corporate Responsibility

Rachel D. Cooper, Ph.D., Professor of Design Management, Adelphi Research Institute for Creative Arts and Sciences, University of Salford

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More Than a Fresh Lick of Paint: Great Relationships Build Great Brands

Pat Kinsley, Director, Neworld Associates

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