| Design/Management Europe 13
Facing/Changing – Changing/Facing REALITIES
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Day 1: Wednesday 1 April 2009
Designing the Future in a Changing Market
Stefano Marzano, CEO & Chief Creative Director, Philips Design
A Simple Life:
User Experience as Innovative Force
Ingrid Halters, Head of User Experience, TomTom International B.V.
Human Innovation and Sustainability
Alessandro Finetto, Director Global Consumer Design, Whirlpool Europe
Design-Driven Innovation: The Power of the Elite Circles
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano
Day 2: Thursday 2 April 2009
Strategic Design: Solving Complex Challenges
Marco Steinberg, Associate Professor of Architecture, Harvard University Graduate School of Design; Strategic Design Director, Finnish Innovation Fund
Making Global Change in 2009 with Curiosity, Paper and Pen
Ole Qvist-Sørensen, Co Founder, Bigger Picture
Design Epigenetics
Giulio Ceppi, Creative and Managing Director, Total Tool
Identity, Quality, and Price
Stefano Giovannoni, Giovannoni Design
Finding the Market’s Sweet Spot through Experience Design
Lee D. Green, VP, IBM Brand and Values Experience, IBM
Discussion Panel: Milan Magic
The Need for a New Economic Model
Giorgio Arfaras, Economist, Centro Ricerca e Documentazione Luigi Einaudi
From Technology-driven to Experience-driven:
Building, Integrating and Maintaining a New Design Culture into a Multinational Corporation
Mauro Porcini, Head of Global Product Design, Consumer & Office Business, 3M Company
How to Please a Woman
Agnete Enga, Senior Industrial Designer, Cofounder Femme Den, Smart Design
Day 3: Friday 3 April 2009
Design Process: Sustainable Services for Milan, 2030
Luca Buttafava, Partner, Interaction Design Lab
Changing Economies and Long Term Value Creation
Kathryn Best, Course Leader, University for the Creative Arts; Author, Design Management: Managing Design Strategy, Process and Implementation
Discussion Panel: Integrating Design into Corporate Culture
Towards New Environmental Product Identities
Marco Capellini, Architect, Capellini Design & Consulting
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