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Edited by Thomas Lockwood and Thomas Walton
Copublished by DMI & Allworth Press, 2009, 256 pages.
Following the success of Building Design Strategy, DMI’s latest book, Corporate Creativity, is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity. Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano, this collection includes essays on:
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developing a more innovative organization
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taking risks that will succeed and improve your business
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improving employees’ creative abilities to further innovation
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designing teams that will promote efficiency
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integrating design into corporate culture
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crafting management processes to fuel creativity, innovation, and customer delight
Praise for Corporate Creativity:
An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation.
——Daniel H. Pink, author of A Whole New Mind
Dipping into DMI’s rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation.
—Tom Kelley, General Manager, IDEO, and author of The Ten Faces of Innovation and The Art of Innovation
Although design is still about a magic spark of creativity (Create), it can no longer be a “one-man show” (Collaborate), and it must be embedded into the corporate culture as a way to foster sustainable innovation of products and processes (Innovate). This book is a comprehensive collection of complementary perspectives on these topics. Brilliant. Definitely a must read!
—Mauro Porcini, Head of Global Product Design, C&O, 3M Company
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