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Sample Design Management Review Articles
These sample DMI Articles from the DMI Review are available
for free download. Acrobat
Reader Required.
Wise Counsel: A Trinity of Perspectives
on the Business Value of Design, Winter 2002
by Martin Gierke, Brand Research and Education Manager, Caterpillar
Inc., James Hansen, Chairman and Co-founder, Source/Inc.,
Raymond Turner, Group Design Director, BAA
Design as Advantage No. 1: The Design
+ Identity50, Winter 2000
by Tom Peters
Steering the Brand in the Auto Iindustry,
Winter 2003
by Jéan-Leon Bouchenoire, Principal, GlobalBrandOne
Lessons from the Trenches: Insights
from Design Management Seminars, Summer 2002 by Peter Phillips,
Corporate Identity and Design Strategy Consultant
Designing Global Brands: Critical
Lessons, Fall 2001, by Larry Roellig, Executive Vice President,
Consumer Branding, Enterprise IG
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