Vol. 3, No. 1, Winter 1992

Peter Gorb, Visiting Associate Professor, London Business School; Raymond Turner, Managing Director, Wolff Olins

The Eurotunnel linking the UK and France under the English Channel is the largest civil engineering project in the world. In this vast and intricate undertaking, Peter Gorb and Raymond Turner distill how corporate identity and design have been managed, how they function, and how they are staffed. Among the outcomes of the study are valuable lessons concerning distinctions between identity and design management and their respective positions in an organizational structure.

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