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The Future of Design Leadership
Publication: Summer 2008
What are critical new trends related to the role of design in business? How is design most effectively positioned in the organizational structure of a corporation? Who is championing design, and why? What kind of research is needed to support design leadership? What kind of education and professional experience prepare individuals for strategic roles in design management? What are innovative directions in design consulting? Which activities need to be handled in-house versus outside, and by what kind of teams? How can executives convey the value of design and which metrics can be used to gauge returns in design management?
Green Design
Publication: Fall 2008
How is green design defined with respect to
products and services? What are the priorities
and responsibilities of designers and design
managers in the arena of green design as they
relate to development, production, and disposal?
What encourages companies and
clients to make a broad commitment to green
design? How does this commitment change
the design process and design management?
Does green design add time and cost, and if
it does, what persuades customers to see
value in this premium? How can green
design be used to competitive advantage?
What would help consumers recognize genuine
green design products and services?
What are some truly innovative approaches
to green design?
Design and Integrated Digital Experience
Deadline for Article Proposal: September 2008
Publication: Winter 2009
What are the most effective approaches for
designing interaction and content for digital
experiences? How is this changing with convergence,
new technologies, new forms of
interface and interaction, new ways of
working and living? How will a digital
experience change with “smart” technologies,
media, and materials?What is the
appropriate team and the role of design
management in information content? How
can we measure the impact and effectiveness
of digital design? How does research affect
digital content and design? How do customers
find experiences most engaging in
digital environments? How can interaction
and interface design best be incorporated
with other aspects of design communications,
branding, products, and services? How
can digital information and navigation be
personalized for different users?When is
interaction design critical to success?
Design 3.0—Design as Integral to
Business Success
Deadline for Article Proposal: November 2008
Publication: Spring 2009
Is an emerging “creative class” taking over
the reigns of business? In what business
activities is design understood as essential to
getting the job done? What kind of leadership
is needed to achieve this synthesis of
business and design? When it comes to
executing projects, who should be on these
teams and what are their respective contributions?
What do consultants bring to
design-centric challenges? How do managers
engage staff in an organization’s businessdesign
vision and processes? What keeps an
ongoing design perspective fresh and innovative?
What research is needed to support
these strategies? What is design’s role in
establishing a compelling customer experience
and brand loyalty? How can design’s
value be measured when it is integral to
decision-making and business outcomes?
New Pathways to Integrated Design Success
Deadline for Article Proposal: January 2009
Publication: Summer 2009
How can design thinking infuse and leverage business strategies? How can collaboration be effectively nurtured to sustain more effective designing? What disciplines are essential contributors to collaborative development teams? How is integrative thinking and problem solving transforming the design process? What are the unique benefits of consultant involvement in the design process? What design methodologies generate successful brands, products and services? How can organizations nurture innovation and discover unrecognized needs? What is the role of research in design development? What are useful ways to test design ideas and prototypes? How do models enrich a design’s evolution?
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