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2008
Building Brands at the Intersection of Design and Business Strategy
Designing for the Service Industry
2007
Designing as a Source of Strategy and Innovation
The State of Design Management Education
Strategic Approaches to Environments and Branding
Design Creativity and Market Leadership
2006
Leadership Strategies in Design Management
Managing, Inspiring, and Enabling Design Staff
Adding Value Through Design
Managing Design to Build Customer Loyalty
2005
User-Focused Innovation
Responsible Design
Innovation in Consumer Goods and Branding
Innovation by Design
2004
Design and Economic Development: From Business Strategy to National Policy
Delivering Value Through Design
Design as a Business Resource: Using Design to Leverage Strategic and Competitive Advantage
Investing in and Supporting Design Innovation: Management Strategies that Sustain a Creative Spirit
2003
Frontiers in Visual Communication: Designing Information for an Information-Saturated World
The New Profile of Design Management Consulting: Building Value-Added Partnerships
Fusing Design, Strategy and Technology: Insights from the Frontiers of Design and Design Management
Brand Frontiers: Designing More Than Experiences: Assessing Future Challenges and Current Trends
2002
Packaging: Designing the Interface Between Customers, Products, and Brands
Education Strategies for Leveraging the Design/Business Partnership:A Report on Academic Trends in Design Management
Invention, Innovation and Cultural Change
Design as Interface: Understanding the Relationship Between Design and Business Success
2001
Managing Design for Global Value: Pathways to Success in International Markets
Predicting and Evaluating Design Outcomes: Refining the Design Process--Understanding Design’s Value
The Human Dimensions of Managing Digital Design: Creating Valued Relationships Between Users and Technology
Designing Identity - Designing Brand: Developing and managing customer perceptions
2000
Merging Design and Business Strategies: The Fit of Design in Organizational Decision Making
Articulating and Managing the Design Process: Pathways from Design Vision to Design Reality
Building Strategic Designer-Client Relationships: Managing Partnerships that are both Creative and Efficient
Suffusing Design Throughout the Organization: Embedding a Design Ethos in the Decision-Making Process
1999
Design Strategies for the Global Marketplace: Competitive Vision Refined by Cultural Responsiveness
The New Design Managers: Insights on Design as a Strategic Resource
Design Management Strategies for the Customer Encounter: An Investigation of Experiential Design and Marketing
Corporate Voice in the Global Marketplace: Strategies and New Frontiers in the Design of Brands
1998
Research Supporting Effective Design Management: Distilling Insights Related to Strategy, Development, and Marketing
A Profile of Design Management: Comments on the State of the Profession
Design Management Education: Bridges Between Practice and the Academy
Building Brand Equity for Performance: Designing and Managing Brands as Strategic Assets
1997
Design Innovation and Culture: Creativity in the Context of Organizational Strategy
Interactive Design: Creating High Tech with a Human Touch
Techniques for Improving Design Management Results: Strategies and Methodologies that Enhance Success
Identity and Branding: Design and the Perception of Corporate Reality
1996
Designing the Experience: Strategies for Developing Consumer Products and Services
Design and the National Agenda
Consultants and Design Management: Looking Beyond the Corporate Walls for Talent and Innovation
Identity in a Digital World: The New Dynamics of Corporate Voice
1995
Integrating Design and Technology: Strategies Addressing the Many Dimensions of High Tech
Design Management and Communications: Connections that Improve Design Processes and Products
Innovation: Nurturing Creativity Throughout the Organization
Managing the Corporate Voice: Maximizing the Value of Elements in the Identity Chorus
1994
Cross-Functional Design: Corporate Reality vs. the Classroom Experience
Designing Strategic Interfaces: Creatively Linking People, Organizations, and Technology
Measuring Design Management Results: Assessing the Quantitative and Qualitative Impact of Design
Managing Organizational Perceptions: Identity as a Bridge between Products and Public Image
1993
Managing Design Concepts: Strategies for Defining and Nurturing Creative Ideas
Design and National Policy: Assessing Government’s Options in Design Management
Design Management and Technology: The Impact on Design Process and Design Content
Information Design: Managing the Impact and Usefulness of Information
1992
Design Management Research: Distilling Models to Inform Decision Making
Design Management Education: Perspectives on Teaching and Research
Centralized/Decentralized Design Management: Dispersing the Management of Design Throughout the Organization
Design in Service Industries: Managing the Evidence of Intangible Products
1991
Responsible Design: Managing the Ethical Choices in the Design Process
Design Innovation: Managing Creativity from Ideas to Reality
Design Teams
Corporate Identity
1990
Design as a Contributor to a Firm’s Competitiveness
1989
Design Management Strategies
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