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June2008 eBulletin

Every Fall for the past 33 years some of the planet’s most insightful and influential design leaders have gathered to share, argue, and bond at DMI’s Annual Design Management Conference. From October 5–8 we hope you will join in and explore what happens when you mix traditional approaches to design, identity, and branding with new ways, tools, and influences. 

We promise to immerse you in a powerful blend of ideas that will transform your career and enterprise. Whether you are a established master or an up-and-coming disrupter, creative director or CEO, left- or right-brainer, this is your chance to (re)mix with the other side.
 
Coming on June 18th: The REMIX Web site!

Registration and hotel information

DMI Brand/Design 20 Conference

DMI’s Brand/Design 20 Conference is almost here! It's not too late to register and interact with your colleagues from organizations such as AutoTrader.com, Bank of New York Mellon, Coca-Cola, GE Healthcare, General Mills, Desgrippes Gobe, Interbrand, Johnson & Johnson, Kroger, LPK, Nationwide, P&G, Royal Caribbean, S.C. Johnson, SRAM Corporation, and many more.

You’ll hear noted experts address such topics as designing the Ferrari Theme park in Abu Dhabi, the growing practice of sonic branding, and how P&G uses design thinking to meet consumer needs. Gain excellent learning and networking opportunities through presentations, group exercises, and evening receptions at the Contemporary Arts Center and at the conference hotel.

Prior to the conference, learn how to develop a transformational brand strategy at the optional seminar, Strategies that Transform Brands with Scott Lerman of Lucid Brands.

Experience three days of learning, inspiration, community, and sharing. Cincinnati, June 2008!

Thoughts on DMI's Education Conference
Design Thinking: New Challenges for Designers, Managers and Organizations
ESSEC Business School, Cergy-Pontoise, France, April 14-15, 2008

By Lisa Cox, Brand Engagement Strategist

I wish every designer had the opportunity to experience the DMI Education Conference that was held this April in Paris. Attending the conference proved to be inspirational on many levels. First, to be with such a large collection of other design thinkers, it was uplifting to find a warm sense of community. Secondly, it fed my designer’s soul to be exposed to so many great thinkers about design from such varied backgrounds and different parts of the world. I was also energized by the positive feedback I received from my own presentation. There was an exciting array of over 80 papers presented over two days...
Read the complete article

East/West Perspectives on Design Management Issues
Design Management Journal, Volume 3, No. 1, 2008

DMI is pleased to announce the publication of a new issue of DMI's peer-reviewed academic publication, the Design Management Journal. The articles for this issue were drawn from the D2B First International Design Management Symposium, held in Shanghai in 2006, in which the future role of design management theory and practice was considered from a variety of perspectives based on design to business. The issue was edited by Patricia Sterry of the University of Salford, along with an editorial board consisting of Alex Williams, Mark O'Brien, Ruth Cross, and Thomas Lockwood.

Formerly known as the Design Management Academic Review, the Journal is sent to all Design Management Review subscribers and all DMI members. Articles for the Journal usually emerge from DMI academic conferences or from other academic conferences that DMI collaborates with. A scientific committee reviews the papers and selects the research that is most worthy of publishing. DMI's goal is to publish one issue of the Journal per year, although in 2008 there will be two issues published.
More information about the Journal

Upcoming DMI Seminars
Strategies that Transform Brands
Scott Lerman, Founding Partner, Lucid Brands
June 10, 2008, Cincinnati, USA
(A one day seminar held just prior to the Brand/Design 20 Conference)
"We found Scott to be inspiring, thorough, and he delivered a brilliant seminar. We were fizzing when we left."
—Rod Upchurch, Managing Director, Brando Creative Ltd. (New Zealand)
Complete information

Designing Future Competitive Advantage (New!)
Richard Green, Partner, Strategies for Planned Change
June 19-20, 2008, New York City, USA
This new DMI seminar is designed to provide “hands on” experience in the design and management of organizational change.You will learn how to make a case for the strategic value of design, how to leverage design to meet marketplace needs, and how to combine design thinking with strategic thinking and language.
Complete information

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
June 19-20, 2008, Denver, USA
"The information was relevant & there were several key takeaways that I could implement immediately."
—Tracy Myers, Graphics Manager, Black & Decker
Complete information

The Top Ten Issues Design Managers are Facing in 2008 (New!)
Peter Phillips, Strategy Consultant
June 26-27, 2008, Boston, USA
Design managers worldwide are facing a number of issues that are surprisingly common. This new seminar will show how to overcome these obstacles and which corrective techniques are working. Through discussion and exploration, you will gain the strategies and tools to begin developing a realistic action plan for your own group.
Complete information

Integrating Design, Technology and Business for Rapid, People-driven Innovation (New!)
Jonathan Dalton, Director, Philips Design
Stokes Jones, Director, Foresight, Trends & People Research, Philips Design
July 17-18, 2008, Atlanta, USA
In this new seminar, you will learn tools and techniques to foster integration for innovation in your organization. You will see examples of how to build a people-centric business focus, practice techniques for spotting innovation ‘white spaces,’ and gain roadmaps towards new strategic frontiers.
Complete information

DMI Review Download of the Month
Service Design via the Global Web: Global Companies Serving Local Markets
By Brian Gillespie, Director of Strategic Design, Molecular
From the Design Management Review, Vol. 19, No. 1, Winter 2008

For international companies, the Internet is an essential but inherently complex interface. In the framework presented here, Brain Gillespie critiques a range of options related gateways, scope, user research, uniform versus local presence, language, content development, design, site implementation, domains and URLs. It is an enlightening overview for both executives and managers.
View the article