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21st Century Branding
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The 10th International Corporate Identity Conference
Scott Lerman, President, Siegel & Gale
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| In a well-organized lecture, Scott Lerman, President of Siegel & Gale, presents three rules for branding and brand management in the 21st Century—rules so simple that you might have learned them at your mother’s knee: keep your promises, honor differences, and be yourself. Using short sketches from the histories of GE, Nike, Coca Cola, Cemex, and Engelhardt, Lerman explains why firms must follow these rules in the next century. |
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$15.00
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